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photo credit: Damien Achilles When I dreamed up the concept for gnaana’s Bindi Baby line of books, stationery and prints, I knew Kate Armstrong would be perfect for the job. Kate is not new to gnaana – she assisted us with our branding and identity and was also the artist behind the wildly popular Nala & Damayanti Valentine’s Day printables. Kate is creative director and owner of Bella Mi Design Boutique and she designs logos and other illustrations for children’s brands, in addition to helping companies with branding and website design and development. She’s also launched Bella Paperie – a line of stationery featuring chic and couture designs. She’s based in New Jersey and finds inspiration in her adorable son Jack. So why Bindi Baby? If you’re Hindu, you’ve heard it before: What’s that on your forehead? or Why do “Indian people” wear a red dot? Such an ancient and enduring symbol of Hinduism - yet so misunderstood! For the record (excerpt from back cover of our Bindi Baby Books):
I had wanted to develop simple beginner language books suitable for the youngest babies (and also for beginning readers of Indian scripts). Animals and Numbers were the natural subjects to start with, so the idea was to design a set of high-style graphics with Indian elements that would really attract kids. The bindi-theme was perfect for this mission - bindis come in all shapes and colours and are a gorgeous and iconic celebration of that which is India! Here are some thoughts by Kate: 1. Did you know what a bindi was before working with Gnaana? I had heard of them, but I had no idea they could be so ornate and beautiful. Here is an excerpt from our Bindi Baby Animals (Hindi) book. You can see the highly visible Hindi script that’s also transliterated.
A snapshot of the companion Bindi Baby Numbers book (for the number 5):
The books will be available in Gujarati, Hindi, Kannada, Tamil and Telugu. They are softcover (48 pages for Bindi Baby Animals and 24 pages for Bindi Baby Numbers) and will be available both on gnaana and on Amazon. We’ll be rolling these out starting mid-October. The Bindi Baby designs will also be available as wall prints and stationery. They’ll be printed on premium FSC-certified 100% recycled stock – a rare find in the stationery industry. The prints and stationery can either be personalized with a family or child’s name, a simple “Thank You” or the name of the animal (or number). The goal here again, as with all of our language products, is to make native languages visible and easily accessible to kids. And of course – beautiful enough to be proud of!
A round of applause for Kate – she really delivered on these designs – and my daughter can’t stop staring at them! | |||||
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18 Responses to “Kate Armstrong on Bindi Baby” | |||||
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September 22nd, 2010 at 11:16 am
I had bought some blank board books to make my own little baby books with animals in Hindi, but I am not a great artist. I’m so glad that you are coming out with these. I’m a little sad that there is transliteration in them, but all in all they look great!
September 22nd, 2010 at 9:53 pm
I also did a lot of “make-my-own” before I started gnaana! The transliteration was something the great majority of folks wanted – besides, now non-Hindi reading caregivers (nannies, etc.) have a way to reinforce language with the kids as well…
September 24th, 2010 at 9:43 am
Yeah, I suppose it’s unavoidable. :/ I just think Hindi written in Roman characters is really ugly. The Devanagari is so efficient and beautiful and perfectly suited. Ah well.
February 5th, 2012 at 8:50 pm
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[...]Kate Armstrong on Bindi Baby[...]…
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