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Jun
25
2014

That was my first reaction when I heard the news. The second was What took them so long?

The Advertising Standards Council of India has finally taken a stand about “Colorism” (treating those with lighter skin more favourably).  It fessed up that Colorism is, in fact, a form of discrimination – issuing a set of guidelines against discrimination using fairness products.

The magic word is “guidelines.”  We all know what that means in India….

Read more here; image via here

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